AdNews Publisher Assia Benmedjdoub

Byron Sharp is a Professor of Marketing Science and director of the Ehrenberg-Bass Institute – the world’s largest centre for research into marketing. His first book How Brands Grow: what marketers don’t know has been called one of the most influential marketing books of the past decade. Professor Sharp’s knowledge about modern marketing and evidence-based thinking will set the tone for ‘Future Adland: Future Adelaide’.

Penfolds CMO Kristy Keyte, South Australian Tourism Commission CMO Erik de Roos and Afterpay Director of Partner & Retail Marketing ANZ Nikita Mehta

Following a period of unprecedented change, brands and marketers are navigating a new landscape defined by shifts in consumer behaviour, supply chains and digital transformation. As every ad dollar, choice of channel and customer experience comes under the lens, discover how marketers are making decisions as these new opportunities and challenges emerge.